I've partnered with ecommerce brands as they grew from start-ups to $1M+/month. Once a week I will share real examples with real numbers, so you can find your own path to a profitable business that doesn't run your life.
No hype and no guarantees. By signing up you agree to receive weekly emails from me, and you can unsubscribe with one click, any time.
Acquisition and retention are how we get there. Profitability and freedom are why. I'll be straight with you about the numbers, including the ones that go the wrong way.
Growth only counts if you get to keep some of it. We track what each new customer costs, what they're worth, and what's left over, and we cut what isn't paying its way.
A business that serves your life, not the other way around. Repeat customers, simple systems and clear numbers so your income doesn't depend on you working every hour.
Real, trackable results from brands I've partnered with, shared without client names.
We cut campaigns that weren't finding new customers and took a dip in returning orders on purpose. Cost per new customer fell from $66 to $37 and return on ad spend rose from 2.7 to 3.5.
Why blended efficiency across every channel, not one channel's ROAS, tells you whether growth is really profitable.
The launch plan for a brand-new store on Google Shopping, with the return tracked from month one.
Restructuring around targeted acquisition and brand campaigns took a store from $268K to $469K in sales.
Matching orders to customer emails separated new buyers from returning ones, so every dollar of budget had one clear job and fewer decisions landed on you.
Year one grew 44%. Over five years, monthly ad revenue went from $125K to $440K, steadily and without constant firefighting.
I've partnered with ecommerce brands as they scaled from zero to $1 million a month. I can't promise you a number, because your product, your market and your effort are yours. What I can share is the path that kept showing up: win customers at a cost that pays back, earn their next order, and build so the business doesn't need you every hour.
This newsletter is that path, told plainly, with the numbers, including failures as well as successes, because we learn from both.
No hype and no guarantees. By signing up you agree to receive weekly emails from me, and you can unsubscribe with one click, any time.